Chapter 8 Problems Coursework Example | Topics and Well Written Essays - 750 words

Chapter 8 Problems - Coursework ExampleQuestion 4 The introduction of a wareion into a impertinently grocery store is always the most difficult aspect of merchandising the target foodstuff has no avowation about the product and therefore requires as much information about the product as possible. Such is the predicament that faces ACO, which seeks to enter the Flint Michigan grocery store. The companys initial marketing strategy should assume a civil genteelness structure with the company softening to educate and inform the target market of the presence and essence of its product. This implies that the new company will have to invest much money in running media adverts. The adverts should read a lot of information about the products stressing the strengths and benefits of the products. When the company introduces a second product into the market, the marketing strategy must therefore change in order to desegregate the new product and permit it to claim its own market sha re. The new product will be a competition to the companys initial product. Additionally, the new product portrays diversity a marketing strategy that will expand the companys market share. The media messages for the ii companies owing to the introduction of the new product must change. The new adverts should not contradict each other but manifest the strengths of the two products. Such messages should claim the diversity they introduce in the market but must not try to compete for the same market. Additionally, the advert should not run concurrently but in case they do, the messages they carry must complement each other. Question 5 The deal between the Vietnamese brass and the Stanford checkup center play a precarious marketing situation that requires both parties to trade off some(prenominal) aspects of their operations and markets. By providing the American medical college and opportunity to run the national hospital in Vietnam, the government denies the country an opportunit y to set up much(prenominal) a center of her own. By executing such an action, the Vietnameses government denies the local population an opportunity to invest in the potential education center. The same catch twenty-two situation faces the medical college, which must develop a decisive intent of tapping onto the opportunity to expand its operations. The new facility will demand more to operate than its already direct facility in America (Berkowitz, 2011). The academic institution will have to compromise its local market to set up the facility in the new region. This implies that it will have to employ some of its outperform human resource to oversee the setting up of the new business at the expense of its market position in the United States. Additionally, the opportunity provides the academic institution with a chance to diversify its go and venture into tourism as well. While this may improve its revenue and market share, it will present myriad management difficulties that ma y affect the reputation of the mother organization. Question 6 Apparently, the multispecialty group presents many challenges to the companies since the group is both large and diverse. It demands thus keep varying thus stifling any examine by any of the companies to maintain a steady supply of products. Despite the unpredictable nature of the market, eclipsis stands a good chance to claims a share of the market since