Marketing Strategy for Next Generation Gym, UK Essay

Marketing Strategy for Next extension Gym, UK - act ExampleIt is a combination of all these factors that lead young people and professionals to join gyms and sports facilities all over the world, and the UK is no exception. In fact the trend for a healthier and happier lifestyle is catching on here. world in good shape and eating a healthy diet not only military service complicate us noticed and appreciated more at the office and on the street, but withal make us irresistible to the opposite sex (Adcock et al, 2001, 17). Most of all, it makes us happy. This paper will wager at the comparatively new conceit of chip in as you go gyms in the UK, with particular adduce to Next Generation Club Gyms, a business registered in Hertfordshire, UK. It likewise has a branch in Swindon. Pay As You Go, a New Concept in the Sports Industry In fact, Next Generation Club Gyms have been the subject of quite rapt attention by sport enthusiasts and marketers alike, since it has introduced th e concept of pay as you go in the UK. Similar in concept to schemes for mobile phones, this new innovation has make it easier for people who would like to get into shape or practice some sort of sport occupation not on a regular but on an infrequent basis, when they get the time. Of course, it is always meliorate to follow a regular schedule when you can but many of us have alter responsibilities at unlike times of the mean solar day, week or month which does not give us the opportunity to live a really scheduled life. For example, a salesman who has to travel to customers for offers and closing deals can hardly roll in the hay in advance where he will be at a certain time of the day or how long the next sales call will take. One can similarly get stuck with a last minute assignment at the office, or have to stay an extra disruption because somebody is ill or cannot make it. For these individuals, pay as you go certainly makes sense (Perner, Pricing, 2011). When you coiffe t o think of it, pay as you go also makes sense for lazy individuals who atomic number 18 not ego determined enough to follow a regular schedule. So the idea certainly has merit for most of us. Pay as you go is not only cheaper you can book a time slot in advance and ensure availability of facilities and equipment that lets you exercise, swim or pushover tennis at succor and without waiting in line for people to clear out before you get a chance. The concept caught on in the USA some time ago but has only been recently introduced in the UK (Garvin, 1988, 20). Available Facilities and Activities Presently the activities available at Next Generation Gym Club in Swindon are swimming, exercise, racquets and relaxing opportunities. Swimming allows you to relax after a hard days work, play coolly in the pool or if you are more competitive, even learn some new strokes and sum up your lap speed. There are swimming lessons for kids and grownups as well, including aqua aerobics for anyon e who is interested. Training for body military group and flexibility include Body Blast, Body Pump, Body Pump Express, Pilates, Spin, Yoga and Boxercise, all scheduled at different times. A monthly schedule is drawn up in advance. Facilities for NG Kids include rugby, basketball, soft play activities, make and create, karate, teen gym street dance academy and booking for parties. There are also squash, tennis and badminton facilities with professional coaching available. The cafe and