Quit Smoking Essay Example | Topics and Well Written Essays - 750 words

Quit Smoking - Essay Example Statistical facts within the United States reveal that smoking is one among the leading preventable causes of death. The reason I choose this paper is that it explicitly states the side effects associated with direct smoking. In addition, it offers solutions necessary to enable addicts free themselves from this bondage. Furthermore, the message on this document will play a significant role in aiding those that have started smoking in the near time. On the other hand, it will discourage potential smokers. Apart from performing the function of warning, it widens the knowledge base about the effects of direct smoking. Consequently, this will allow a drastic reduction in the number of smokers globally with considering the current statistical trend. The act of smoking indirect tobacco or any other hazardous substance from the environment, makes one a second-hand smoke. In other words, second-hand smokers are also known as passive smokers. Effects arising from one being a passive smoker are not as harmful compared to those of direct smoking. Some of the effects that passive smokers are likely to encounter include premature deaths, increased chances of one to suffer from lung cancer, and from heart complications. Among children, it might also result to untimely death and ear complications. The document also provides the necessary solutions for non-smokers to avoiding these effects. The purpose of this web-document is to perform an educative role to both the smokers and the passive smokers. It has clearly illustrated some of the side effects associated with being a passive smoker. This report will make it possible for a smoker to protect the health status of the passive smokers. Similarly, the non-smokers will be able to avoid smoking zones or being around a burning cigarette. The report has offered effective solution that will ensure the health issues are a priority. Furthermore, through this document the smokers are expected to be more responsible in terms

Students Persistent Failure in English Language Examinations in Nigeria Essay Example for Free

Students Persistent Failure in English Language Examinations in Nigeria Essay Abstract Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. The optimism and belief in educational progress has gingered the new wake of marketing approaches that boarder on how to properly deal with the intricate issues of qualitative educational service, value as well as customer satisfaction. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural backgrounds and learning styles that the expectations of the learning experience can be unfulfilled. Today in Nigeria, education is the responsibility of government, religious organizations as well as private individuals, although in recent years, the private sector has entered the market providing educational services at all levels. There are over 90 universities in Nigeria with more than 2.000.000 students enrolled in these universities. Of these students, less than 100,000 are registered in the National Open University of Nigeria which is the largest of the universities that provide distance education in the country. With such large student numbers, competition between the public and private universities for students has intensified particularly over the last decade. As a consequence, the need to develop strategies for attracting students has become more important. The contribution of technologies to education processes has been immense with students and faculty each learning to adapt to an environment of continuous change and opportunities. This paper therefore, seeks to explore the marketing approaches that could galvanise the growth of the Open and Distance learning institutions, and is subsequently predicated on the view that a competitive advantage in marketing of the Open and Distance learning programmes can be attained by customizing learning experiences for students in a pro-active and constructive way. INTRODUCTION The fast competition that is taking place in the current global market has affected the educational sector. In Nigeria for instance, it has been observed that when education is taken for granted not only the state institutions providing conventional education are prevailed. Starting from the early 1990’s higher education has been provided by either public or private universities either conventionally or extensively. The increase in the products and services that are provided by different parties has affected the educational institutions and the power of marketing communications is utilized in order to pull more customers both by private and state institutions. The marketing of education is a controversial issue. Although the opinions on the signification of the educational institution as a product and the students as the customers still remains arguable the transformation of the instruction process as a student-based model requires the utilization of the marketing opportunitie s are used. Teaching has been increasingly developed as a learner-centered model, shaping the process as a life-long learners experience to match their existing knowledge and skills is crucial. At the open and distance education institution level, being market oriented means adapting a client-centered perspective and managing the institution in a way that matches the needs of primary and secondary clients. This student-based model is not much different than the client-based utilization of marketing strategy. In the marketing approach, the needs and desires of the customers are given a primary and major importance so they are treated as â€Å"kings†. When this strategy is employed in the open and distance education, the course programmes and materials are observed to be shaped in accordance with the needs and desires of the students. The multimedia used is also observed to be very common with those that are presented within the most appropriate channels to the students. The customer â€Å"king† then transforms into the student â€Å"king†. Marketing is about achieving organizational goals, and these are determined by the values of the organization (its culture) and shape its decision-making. Good marketing techniques will definitely help the Open and Distance learning institutions achieve set goals that will help them identify with those clients for whom they offer an appropriate range of learning opportunities. The objective of this study therefore, is to discuss the notions like advertisement, public relations, personal sales and fairs that make effecting marketing communication strategies possible in a nationwide manner and compare the Open and Distance learning educational institutions in Nigeria and other nations of the world to concentrate on the marketing of effective educational programmes, quality educational service and the appropriate pricing of the educational programmes because these are some of the major approaches that can satisfy the wishes of the consumers of their educational services. WHAT IS OPEN DISTANCE LEARNING (ODL)? Open and Distance Learning is the combination of on-line learning (e-learning) and other distance education delivery methods. It is the introduction, utilisation and application of ICT to enhance open and distance education thus implementing open and distance learning policies in order to make learning activities more flexible and enable these learning activities to be distributed among many learning venues. It is an amalgam of two approaches to different forms of education that focus on expanding access to learning. It is a sort of blended and distributed learning, which incorporate elements of tutor mediated and self-directed and resource-based learning process. The pedagogical shifts from face-to-face traditional way of teaching or even the traditional distance education (called correspondence education) to on-line education is what Open and Distance Learning is all about. It represents significant changes in the assumptions on which teachers, learners and support staff go about their business and to the technological infrastructure and skill base that support the moves. According to Reju S. A. (2007), this type of education is characterised by two factors: its PHILOSOPHY and its use of TECHNOLOGY. The Open and Distance Learning Philosophy aims at removing barriers to education allowing students to study what they want, when they want and where they want. In summing up the Open and Distance Learning Philosophy, it aims at increasing educational ACCESS and increasing educational CHOICE of students. As for the TECHNOLOGY, in order to achieve a complete migration from the post-box and hard text delivery of conventional distance education to on-line education, operators must satisfy at least three preconditions: First, the technical infrastructure needs to be transparent to users. Second, its operational framework must address teaching and learning decisions when it describes its functions. Third, systematic and local professional development in online teaching and learning using a just-in-time and just-for-me approach must be available to academics (Nunan, Reid, Mc Causland 2002 :10) BASIC OPERATING SYSTEM OF ODL INSTITUTIONS CHARACTERISTICS AND ADVANTAGES OF ODL The nature and characteristics of Open and Distance Learning gave it wider opportunities as advantages over the classical and conventional system of Education: †¢ Accessibility – overcoming barriers related to: – Prior academic credentials – Time – Physical location – Financial constraints – Personal characteristics – Social responsibility †¢ Flexibility and easy access to instruction in order to ensure broad availability of educational opportunities to all characterized by: – Frequent admission periods – Self-pacing – Optional support services (tutoring, counselling, advising) †¢ Learner control over content and structure †¢ Choice of delivery systems: Instruction delivered through a variety of media including print and other information communication technologies to learners, Learners have control over the course delivery system(s) that suits their purpose †¢ Accreditation – characterised by: †¢ Recognition of courses accredited by other institutions for transfer of credit. †¢ Opportunities for learners to â€Å"challenge† courses for credit. †¢ Provision for â€Å"experiential learning†. †¢ Instruction by a mode other than the conventional face-to-face method †¢ Physical separation between the teacher and the learner †¢ Openness disregard age, previous level of academic achievement, and other factors, creating artificial barriers to education as a life-long pursuit in a democratic environment †¢ Cost-effective system of instruction independent of time, location, pace and space †¢ Used for a variety of learning situations: primary, secondary, tertiary, vocational and non-formal education †¢ It allows for wider Range Extension †¢ Thrives on economy of scale †¢ It is weapon of mass instruction †¢ ODL is more suited to Adult Learners †¢ It democratises and liberalises education †¢ It is more of learner centred and learner friendly programme which includes all in its planning and execution †¢ Focused on QA, well designed instructional packages, student support: It gives learners Qualitative Education and Course Range. VISIBLE PROBLEMS THAT COULD RESULT TO FALL OF SALES AND PATRONAGE IN ODL SYSTEM A good marketing strategy has two parts. The first includes an overview of your industry and how your company fits within it. It identifies who your marketing should be targeted at and what challenges you may face when trying to read your target audience. This part also helps you hone in on your specific marketing goals (i.e. increase client base by %). The second part is all about what you will do to reach to overcome the challenges identified in part one and how you will reach your goals (i.e. develop brochure/ website, etc.) The following issues can create a fall of patronage in the Open and Distance learning system. †¢ Poor quality educational service, poor value and customer dissatisfaction. †¢ Poor and inadequate designing of educational programmes. †¢ Unnecessary overpricing of educational programmes †¢ De-emphasising quality, especially service quality †¢ Regular students frustration in learning how to get on-line (especially for novices). †¢ Time lapse between student input and feedback -Time lapse between need for learner support and resolution †¢ Occasional internet provider downtime (server usually inaccessible to students) †¢ Student become less active and less self-directed in the learning environment which depends largely on individual motivation and initiative. †¢ Occasional feelings of isolation- Potentially less group support for learners leading to isolation and possible non-completion of programme †¢ Instructional design for group activities and group interaction more demanding on the instructor †¢ Demands large effort and cost to develop appropriate materials †¢ Demands large effort to create and maintain the technological infrastructure When these problems persist, the message becomes very clear; ‘Distance Education is not for everyone’. – Unfortunately, the problems becloud the fact that Open and Distance learning is not for undisciplined learners nor inflexible instructors. QUALITY ASSURANCE AND GOOD MARKETING STRATEGY AS PANACEA TO ADDRESS PROBLEMS OF FALL OF SALES AND PATRONAGE IN ODL SYSTEM What is Quality assurance? According to Wiley (2009), Quality assurance, or QA for short, refers to a programme for the systematic monitoring and evaluation of the various aspects of a project, service, or facility to ensure that standards of quality are being met. It is important to realize also that quality is determined by the program sponsor. QA cannot absolutely guarantee the production of quality products, unfortunately, but makes this more likely. Two key principles characterise QA: fit for purpose (the product should be suitable for the intended purpose) and right first time (mistakes should be eliminated). QA includes regulation of the quality of raw materials, assemblies, products and components; services related to production; and management, production and inspection processes. It is important to realize also that quality is determined by the intended users, clients or customers, not by society in general: it is not the same as expensive or high quality. Even goods with low prices can be considered quality items if they meet a market need. QA is more than just testing the quality of aspects of a product, service or facility, it analyzes the quality to make sure it conforms to specific requirements and comply with established plans. Accuracy of Quality Assurance There is an extensive process of trial and error in order to ensure quality assurance. By the end of the trials you arrive at an acceptable process that helps you decide the reliability and efficiency of the sample. The process involves meeting specifications such as performance measures and depends on environment operation. The cost of resulting in failure is very high which result in the process of Quality Assurance to be extensive and it is acceptable to delay production until all tests are done and double-checked. Steps for Quality Assurance Process †¢ Test previous article †¢ Plan to improve †¢ Design to include improvements and requirements †¢ Manufacture with improvements †¢ Review new item and improvements †¢ Test new item The process for Quality Assurance is very rigorous and requires a lot of testing and planning. The team or firm has to comply with previous requirements, implement new requirements and improve the old item. Other than following requirements, the team or firm has to comply with consumers needs. WHAT IS MARKETING? Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Simply stated, marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. In order to distinguish marketing from other related professional services, S.H. Simmons, author and humorist, relates this anecdote. If a young man tells his date shes intelligent, looks lovely, and is a great conversationalist, hes saying the right things to the right person and thats marketing. If the young man tells his date how handsome, smart and successful he is thats advertising. If someone else tells the young woman how handsome, smart and successful her date is thats public relations. You might think of marketing this way. If business is all about people and money and the art of persuading one to part from the other, then marketing is all about finding the right people to persuade. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a good product or service). Yet the most brilliant strategy wont help you earn a profit or achieve your wildest dreams if it isnt built around your potential customers. A strategy that isnt based on customers is rather like a man who knows a thousand ways to make love to a woman, but doesnt know any women. Great in theory but unrewarding in practice. If you fit the classic definition of an entrepreneur (someone with a great idea whos under-capitalized), you may think marketing is something you do later after the product is developed, manufactured, or ready to sell. Though it may feel counter-intuitive, marketing doesnt begin with a great idea or a unique product. It begins with customers those people who want or need your product and will actually buy it. Entrepreneurs are in love with their ideas, and they should be. After all, why would anyone commit their energy, life savings, and no small part of their sanity to anything less than a consuming passion. Because entrepreneurs are passionate about their idea, product, or service, they innocently assume other people will feel the same. Heres the bad news it just doesnt work that way! People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of peoples perceptions. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Entrepreneurs need to be aware of many other contexts, such as social and economic trends or governmental regulations, which well discuss another time. People dont just buy a product. They buy the concept of what that product will do for them, or help them do for themselves. People who are overweight dont join a franchise diet center to eat pre-packaged micro-meals. They buy the concept of a new, thin, happy and successful self. Before you become consumed with entrepreneurial zeal and invest your life savings in a new venture, become a smart marketer. Take time at the beginning to discover who your potential customers are, and how to effectively reach them. Without a plan, your entrepreneurial dream is really wishful thinking. While a marketing plan can be a map for success, remember that the map is not the territory. A strategy that ignores the customer isnt an accurate reflection of the landscape. A good marketing plan can help you focus your energy and resources. But a plan created in a vacuum, based solely on your perceptions, does not advance the agenda. Thats why market research, however simple or sophisticated, is important. Just keep in mind that research attempts to predict the future by studying the past. It reveals what people have done, and extrapolates what people might do not what people will do. Planning is imperative, research is important, but theres no substitute for entrepreneurial insight. After all, as Mark Twain wrote, You cannot depend on your eyes when your imagination is out of focus. Marketing strategy’ Wikipedia dictionary defines ‘Marketing strategy’ is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Services marketing Services marketing, as the label suggests, relates to the marketing of services, as opposed to tangible products (in standard economic terminology, a tangible product is called a good). A typical definition of a service (as opposed to a good) is thus: †¢ The use of it is inseparable from its purchase (,i.e. a service is used and consumed simultaneously) †¢ It does not possess material form, and thus cannot be smelt, heard, tasted, or felt. †¢ The use of a service is inherently subjective, in that due to the human condition, all persons experiencing a service would experience it uniquely. As examples of the above points, a train ride can be deemed as a service. If one buys a train ticket, the use of the train is typically experienced concurrently with the purchase of the ticket. Moreover, a train ride cannot be smelt, heard, tasted or felt as such. Granted, a seat can be felt, and the train can be evidently heard, nonetheless one is not paying for the permanent ownership of the tangible components of the train. Services (by comparison with goods) can also be viewed as a spectrum. Not all products are pure goods, nor are all pure services. The aforementioned example of a train ride can be deemed a pure service, whilst a packet of potato chips can be deemed a pure good. An intermediary example may be a restaurant (as the waiter service is intangible, and the food evidently is tangible in form). VARIOUS STRATEGIES AND APPROACHES OF GOOD MARKETING THAT COULD HELP IN GROWTH OF SALES AND PATRONAGE OF ODL PROGRAMMES It is the explicit recognition of the tensions between old and new learning styles which our paper seeks to highlight as the basis for attaining a marketing advantage. To allow students to learn in styles that commence with recognition of diverse foundations provides an environment where students are given greater opportunity for academic success. The view that all students can be blended into one learning environment as though one stylized type of pedagogy would be suitable for all students in a mixed cohort, presumes that a standardized approach to learning is indeed appropriate. The concept of ‘one size fits all’ education may have been appropriate in old economies where students represented a homogenous group from the same cultural group with a known entry level skill set. Where students do not fit this form of stereotyping it makes sense to approach the task of designing an appropriate learning environment which suits the majority of learners. Eisner also claims that communication and multiple intelligence literature suggest that effective teaching involves reaching students, and that reaching students involves taking their frames of reference into account. Knowing where our students are coming from and meeting them there may increase the chance that students will absorb the information we seek to teach (Eisner 2003, 34-5). Indeed, the arrival of technologies to supplement, enable, enrich and mediate learning experiences challenges traditional education pedagogies. To actively respond to such pressures in a way that is positive can contribute to academic outcomes. Businesses and governments have called into question the relevance of quality of the education that has been provided by post-secondary institutions as well as their continued ability to deliver education in a manner that the new forces of the globalizing marketplace would deem efficient (Montgomery, L., M. Canaan, J., E.) (2004). Nagy (2007) demonstrated via a case study that student outcomes could be dramatically improved by specifically recognizing the needs of the cohort and tailoring assessment tasks to suit the cohort. This style of customization is a reaction to market needs in a proactive way to ensure that student success is achieved without variation in the quality or content of course design. To take this analysis one step further, for a chosen unit of study where it is known that the student population incorporates variable educational foundations within the student population, a university could recognize this variation and provide 2 streams of learning for the same material using alternative pedagogies to achieve outcomes. One alternative could embrace student centered learning and the other teacher centered learning. Each of the alternatives may then employ the best practice pedagogies appropriate to the identified style of learning, and utilize different assessment strategies. Students are then free to choose which alternative learning environment best suits their learning foundations and preferences, at the commencement of the subject. This approach has the potential to promote a more confident attitude to learning with less alienation from the learning environment, greater student self esteem and improved learning outcomes. The term learning styles is used as a description of the attitudes and behaviors which determine an individual’s preferred way of learning. Some students tend to focus on facts. Some respond strongly to visual forms of information; others are able to learn more from verbal forms written and spoken explanations. Some prefer to learn actively and interactively; others function more introspectively and individually. No one learning style is better than another; it is simply that people learn in different ways. The best learning style is the one that works for an individual in a particular situation. Those universities with sufficiently large and diverse student cohorts may be able to further refine a process of variable pedagogies. Costs would not be significantly different and yet the provision of alternative learning experience can be employed for both on campus and distance education institutions representing a way of marketing subjects that may entice particular students to particular universities. Our suggestion places the emphasis back on the student; with the student selecting the mode of learning best suited to their personal learning style. These choices made available to students can thus be regarded as part of a suite of marketing tools that universities can make use of. Generally, action must be taken to develop a complete marketing program to reach consumers (life-long learners) by using a combination of factors which can be referred to as the 4P’s. The 4 P approach to marketing includes product, price, place and promotion are illustrated as follows: Product: It is a good, service or idea that the consumers need for satisfying their wants. Physical product can be described in terms of its physical characteristics and is what most people actually think of as the product Sussane and Chris(2010) suggest that education is a product, and see distance education as a product instead of a tool for distributing education. They say that in order to most efficiently use our resources, the needs of the student/consumer should be assessed. By doing so, we can learn from the students and then apply that knowledge to attract future students while meeting the needs and improving upon the services offered to the current students. The products have a different name, logo, color and physical attributes. We can say that Distance Education institution is a brand and a brand is a way of differentiating one product from another; the greater the perceived similarity of products, the more important the brand in establishing the differences. Some schools will clearly feel that they are different from others, or that the market perceives differences, which makes it less important for them to establish their corporate identity (Galbraith, K. 2003). Price: This concept embodies more than a value that someone will pay for it. The meaning associated with price changes is contextual. Institutions have different pricing policies and all institutions compete against each other to increase their application and enrollment rates. Pricing policies will impact student choice between institutions. Place: It is a means of getting the product into the consumer’s hands. The personality of the place sends messages to the target audience. The vehicle which is used to reach the students can be a physical location or a virtual space where the connection speed of internet used, e-mail, can serve as a differentiating mechanism. Promotion: Promotion is a means of communication between the seller and buyer. It includes advertising, public relations, personal selling, publicity, and sales promotions. If one higher education institution wants to enroll more students than other, it will need to use corporate advertising or engage in activities that create a liaison between the students and the institutions. Publicity provides media coverage to the institutions and visibility can create confidence about an institutions reputation and quality perceptions. Marketing initiatives include print based products and internet-based advertisements, brochures, and word-of-mouth (WOM) communication. According to Buttle (1998: p. 242) WOM has been shown to influence a variety of conditions: awareness, expectations, perceptions, attitudes, behavioral intentions and behaviour. Because of these factors positive WOM may affect the awareness of the open and distance university and this awareness can turn the behavioral intentions of students. Fairs are also benefited to communicate with the students. Every year education fairs should be organized and all universities that run distance learning programmes should be represented. Where the cost of registration is same between universities, the image of the university plays an important role in the process of selecting that university. The image consists of two criteria. One of it is tangible criteria like, academic staff, profile of the graduated, facility of the university, curriculum, and opportunity for internship etc. Intangible criteria are good or bad experiences about university, negative or positive WOM. Internally developed strategy Broadcasting is the distribution of audio and/or video signals which transmit programs to an audience. Receiving parties may include the general public or a relatively large subset of the whole, such as children or young adults. Here, the FM station of NOUN becomes important. In his essay, John Durham Peters wrote that communication is a tool used for dissemination. Durham stated, â€Å"Dissemination is a lens- sometimes a usefully distorting one- that helps us tackle basic issues such as interaction, presence, and space and time†¦on the agenda of any future communication theory in general† (Durham, 211). Dissemination focuses on the message being relayed from one main source to one large audience without the exchange of dialogue in between. There’s chance for the message to be tweaked or corrupted once the main source releases it. There is really no way to predetermine how the larger population or audience will absorb the message. They can choose to listen, analyze, or simply ignore it. Dissemination in communication is widely used in the world of broadcasting. Broadcasting focuses on getting one message out and it is up to the general public to do what they wish with it. Durham also states that broadcasting is used to address an open ended destination (Durham, 212). There are many forms of broadcast, but they all aim to distribute a signal that will reach the target audience. Broadcasting can arrange audiences into entire assemblies (Durham, 213). Effective use of the University website According to Ms.Bindu Rathore, CEO WebTotal Marketing, Many Educational Institutions have a website, but they don’t know how to combine offline and online marketing to increase their profits and reduce their advertising costs. She therefore recommended that the concept WebTotal Marketing is now available to help such Educational institutions to have a complete web marketing system so they can enhance their brand and attract more prospect students at an affordable cost.† This postulation is basically predicated on the fact that students have become very Internet savvy these days and are cautious in their selection of institutions of higher learning. They actively participate in forums and group discussions along with feedbacks from past students to analyze a particular college or university before they make their decision. University Publications The word publication means the act of publishing. To publish is to make content available to the public. While specific use of the term may vary between country, it is usually applied to text, images, or other audio-visual content on any medium, including paper or Electronic publishing forms such as websites, E-books, Compact Discs and MP3s. THE ROLE OF PUBLIC RELATIONS, GIFT ITEMS/SOUVENIRS, EVALUATION (of process, input and products) AND AFTER-SALES-SERVICES IN GOOD MARKETING Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts are articles of merchandise that are branded with a logo and used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a companys name, logo or slogans, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns. The giving of gifts goes back throughout the hostory of man. Gifts would be, and still are, given for various reasons including: to welcome, for appreciation, and for celebration. In the late 20th century a new industry evolved around the concept of giving gifts. Industry and commerce recognised the benefits that could be gained by a company and corporate organisation in giving gifts to existing and prospective customers. Promotional merchandise is now used globally to promote brands, products and corporate identity. They are also used as giveaways at events like exhibitions and product launches. Almost anything can be branded with a company’s name or logo and used for promotion. Common items include t-shirts, caps, key chains, posters, bumper-stickers, pens, mugs, or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total. Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumes, leather goods, and electronics items. Companies that provide expensive gifts for celebrity attendees often ask that the celebrities allow a photo to be taken of them with the gift item, which can be used by the company for promotional purposes. Other companies provide luxury gifts such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these items in public, thus garnering publicity for the companys brand name and product. Brand awareness is the most common use for promotional items at 12.59%. Other objectives that marketers use promotional items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research. Customer service is the provision of service to customers before, during and after a purchase. According to Galbraith, K. (2003). â€Å"Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation. Its importance varies by product, industry and customer; defective or broken merchandise can be exchanged, often only with a receipt and within a specified time frame. Customer service may be provided by a person (e.g., sales and service representative), or by automated means called self-service. Examples of self service are Internet sites. However, In the Internet era, a challenge has been to maintain and/or enhance the personal experience while making use of the efficiencies of online commerce. Writing in Fast Company, entrepreneur and customer systems innovator Wiley, J. made the point that Online customers are literally invisible to you (and you to them), so its easy to shortchange them emotionally. But this lack of visual and tactile presence makes it even more crucial to create a sense of personal, human-to-human connection in the online arena. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organizations ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. CONCLUSION In many countries, open and distance learning methods have become an effective and equitable means of providing learning for people in all situations and of all ages. Our postulation in this paper is that the effective marketing of the operational infrastructure for the delivery of an Open and Distance Learning programme is critical to its success. Yet all too often this element is overlooked or seen as incidental to the design and quality of the distance learning materials and programmes themselves. We then went ahead to address very salient issues that can help the Open and Distance Learning institutions adopt new approaches as regards the rapid strategic marketing of ODL systems that will ultimately lead to increased success in the operation of the system worldwide. These issues include †¢ coming to grips with the socio-cultural drivers of education in the 21st century †¢ anticipating the future and activating the potential of innovation as a prerequisite for outstanding success and †¢ interpreting latent educational needs and effectively creating a demand for the ODL system worldwide. BIBLIOGRAPHICAL REFERENCES Buttle, F. (2005). Word of Mouth: Understanding And Managing Referral Marketing, Journal of Strategic Marketing, (6) 241–254. Eisner, S. P. (2004). The Class Talk Show: A Pedagogical Tool, SAM Advanced Management Journal, Winter 2003, 34 49. Galbraith, K. (2003). Towards Quality Private Education in Central and Eastern Europe, Higher Education in Europe, XXVIII, (4) pp. 539-558. Garrison, D. R. Anderson, T. (2003). E-Learning in the 21st Century, Routledge- Falmer, London. Wiley, J (2009) The Quality Assurance Journal http://www.interscience.wiley.com/journal/15634/home Durham, J. P. (2006) Communication as Dissemination. Communication as†¦Perspectives on Theory. Thousand Oakes, CA: Sage,. 211-22. Montomery, L., M. Canaan, J., E. (2004). Conceptualizing higher education students as social actors in a globalizing world: a special issue, International Journal of Qualitative Studies in Education, 17 (6), 739-748. Nagy, J. (2007). Market forces in higher education: cheating and the student-centred learning paradigm, book chapter in â€Å"Ethical Practices and Implications in Distance Learning† Indira Gandhi National Open University, Simonetta C. Christian V. (2009) Path to a new Prosperity; A new Approach to Marketing. London, Keegan Paul. Suzanne .A. Chris. P. (2010) Managing expectations: effective support systems for distance learning the experience of the Warwick MBA by distance learning. www.effectivemarketing.com

Legislative action on S.640 in the 102nd Congress Essay Example for Free

Legislative action on S.640 in the 102nd Congress Essay The Act which was introduced vide legislative action on S 640 in the 102nd Congress is named the Product Liability Fairness Act. It is deemed to govern the product liability action that can be brought against a manufacturer or product seller, for causing harm by his product. It provides for a civil action being brought against the manufacturer or product seller for the loss or damage to a product itself or for commercial loss which will in turn be determined by the commercial or contract law which is applicable. It is designed to supersede any state law which is inconsistent regarding recovery in such actions. However this suppression is not applicable under a number of varied circumstances to include the defense of sovereign immunity asserted by any State or by the Federal Government of the United States. The Federal law except the Federal Employees Compensation Act and the Longshore and Harbor Workers Compensation Act, the Foreign Sovereign Immunities Act of 1976, the State choice-of-law rules, the right of courts to transfer the venue or apply it to a foreign nation or to dismiss a claim of any foreign nation or citizen on grounds which state that this is an inconvenient forum and also any statutory or common law cause of action including action to abate a nuisance, that authorizes a state or person to institute action for civil damages or civil penalties, clean up costs and so on. Any statutory or common law cause of action, including an action to abate a nuisance, that authorizes a State or person to institute an action for civil damages or civil penalties, clean up costs, injunctions, restitution, cost recovery, punitive damages, or any other form of relief from contamination or pollution of the environment or the threat of it. It also implies that this is a very important issue from the point of view of the hypothesis under consideration that US district courts will not have jurisdiction over any civil action under this Act based on the specified provisions of Federal law relating to district court jurisdiction. The Act also declares that in case of any provision of this Act shortening the period during which the producer of goods or his seller otherwise is exposed for liability, the claimant without cognizance of the period can bring about civil action under this Act within one year after its effective date. Title II of the Act allows any claimant to bring civil action for damages against a person for harm caused by a product applicable under the state law except to the extent such law is superseded by this title of the Act. Expeditious settlement measures include an option to include an offer of settlement for a specific dollar amount by the plaintiff or the defendant in a responsive pleading or award of attorney fees and costs to the party which does not accept the terms of settlement of the offer. It also caters for alternative dispute resolution provisions and mechanisms which are recognized by state laws. In Title III, a person is permitted to seek recovery for harm which has been caused by a product through civil action against the manufacturer or seller under applicable or Federal law to the extent that such law is superseded by the Act. It establishes a standard for liability by a product seller for the causes of the harm which can fall under categories of negligence or express warranty. The conduct of the seller can be examined with respect to a variety of factors such as construction, inspection or condition of the product and for not passing on the warning or instructions from the manufacturers only in case these have not been forwarded when the item was in his possession or has not made reasonable efforts to provide the users with the warning and instructions. The seller is treated as a manufacturer and is liable for damage caused in case the manufacturer is not effective to service of process in any State in which the action could have been brought which is relevant in the case of the hypothesis wherein the Federal laws are said to be applicable in states under the Act. Punitive damages are however proscribed against a manufacturer or seller of a drug or medical device where the drug or the device has received the pre market approval of the Food and Drug Administration (FDA); and the drug has been accepted as safe under conditions approved by the FDA. Similar protection is provided to manufacturer of aircraft which have been subject to pre-market certification by the Federal Aviation Administration (FAA). The factors to be considered in determining the amount of punitive damages have also been covered. Civil action is barred unless the case is filed within two years after the claimant is said to have discovered the harm and its cause and for a capital good which is not a toxic harm, the period is twenty five years after the delivery of product. The Act provides for compensation to individuals when their rights are infringed as there has to be provision for trans state movement of goods. As invariably there is transmigration of goods between states, there is a need for application of a federal law of such nature. The Bill was introduced by Sen. Robert W Kasten. Jr, a Republican on 13 March 1991 and had 39 co sponsors, which was numerically adequate to see the bill through in case a majority of the senators supported it. The proceeding of the Bill was as given below:-(a) The Bill was introduced on 13 March 1991 and then read and referred to the Committee on Commerce. (b) The Subcommittee on Consumer as well as the Committee on Commerce held hearings and it was reported on 14 November 1991 without amendment. (c) It was referred to the Committee on Judiciary by unanimous consent in June 1992. (d). After consideration by the Judicial Committee it was placed for consideration in Senate by Unanimous Consent on 8 September 1992. (e) Cloture motion to proceed was presented and withdrawn on 8 September 1992. (f) Cloture to proceed was not invoked in Senate by Yea-Nay votes on 10 September 1992 and again not invoked on reconsideration by Yea – Nay vote of 58 – 38. (g) There after this was not pursued further. However the Act in a modified form and through a separate motion has came into force in 1995. The issue before us is however that of liberals being federal focused vis a vis the conservatives. The bill was designed to regulate inter state commerce and provide a uniform product liability law as per the title. It was extensively for the benefit of the individual and the consumer and for all purposes should have been considered by the Senate and approved. However it appears that the underlying clauses in the Bill as given below which restricted the powers of the state could have contributed to its rejection for cloture:- (a) It declared that U. S. district courts did not have jurisdiction over any civil action under this Act, based on specified provisions of Federal law relating to district court jurisdiction. (b) Superseded any inconsistent State law regarding recovery in such actions. A quantitative analysis of the votes has been carried out in the Tables 4 to 6 given below. An examination of Table 4 will reveal that the overwhelming votes of Republicans, 40 have not been in favor of cloture of the legislation with only three for it. The liberal opinion has been with 18 not in favor of the cloture and 35 for it. This clearly indicates that the Republicans were not in favor of restricting the powers of the states even when these were in favor of the individual and also affected the regulation of commerce. This would have avoided a number of vexed issues arising out of inter state commerce which could have been smoothened. But the lack of cloture prevented from such a logical course taking place. The Republican bias towards state independence once again proved to be the stumbling block. An evaluation of the percentages polled will amplify this aspect further for which Table 5 may be examined. The Republicans have voted with an overwhelming 93. 1 percent against the cloture while 66. 1 percent of Democrats were in favor of the cloture. Thereby establishing that a majority of liberals do vote in favor of such motions which provide for federal control on issues which impinge on state – federal relationship. In case the voting is examined quantitatively in terms of percentage of voting in terms of Ayes and Nays with party affiliation, it would emerge that 68. 9 percent Republicans and 31. 1 percent Democrats had voted against the cloture and only 7. 9 percent Republicans and 62. 1 percent Democrats were for cloture. Thus the Democrats are deemed to be overwhelmingly in favor of the cloture.

The Environmental Effects Of Drought Environmental Sciences Essay

The Environmental Effects Of Drought Environmental Sciences Essay Drought is a normal part of climatic conditions; extreme climatic events, often described as a natural hazard (Dept. of Agriculture and cooperation, 2009). Drought has long been recognized as one of the most dangerous causes of human misery. It has today the unfortunate distinction of being the natural disaster that annually claims the most victims. Its ability to cause widespread misery is actually increasing day by day. Drought differs from other natural disasters in its slowness of onset and its commonly lengthy duration. The severity of the drought depends upon its duration, the degree of moisture deficiency, and the size of the affected area. Drought is a hazard that requires many months to emerge and that may persist for many months or years thereafter. This type of hazard is known as a creeping hazard (Coppola, 2007). It is difficult to provide a precise and universally accepted definition of drought due to its varying characteristics, impacts, across the different regions of the world, such as rainfall pattern, human response and resilience and diverse academic perspectives (Dept. of Agriculture and cooperation, 2009). In general, drought is an insidious natural hazard that results from a departure of precipitation from expected or normal that, when extended over a season or longer period of time, is insufficient to meet the demands of human, plant and animal activities ( A Primer for parliamentarians, NDMD). In the literature, drought has been classified into four categories in terms of impact: Meteorological Drought Meteorological drought is defined as the deficiency of precipitation from expected or normal levels over an extended period of time. Meteorological drought usually precedes other kinds of drought. Meteorological drought is said to occur when the seasonal rainfall received over an area is less than 25% of its long term average value. Its further classified as a moderate drought if the rainfall deficit is 26-50% and severe drought when the deficit exceeds 50% of the normal. The following examples of meteorologic droughts from different countries at different times show why it is a poor idea to apply a definition of drought developed in one part of the world to another: United States (1942): less than one tenth inch of rainfall in 48 hours Great Britain (1936): fifteen consecutive days with daily precipitation totals of less than one hundredth of an inch Libya (1964): when annual rainfall is less than 7 inches India (1960): actual seasonal rainfall is deficient by more than twice the mean deviation Bali (1964): a period of six days without rain. (Institute of Food and Agricultural Sciences, 1998) Under any circumstances, meteorological measurements are the first indicators of drought. Agricultural Drought Agricultural drought, usually triggered by meteorological and hydrological droughts, occurs when soil moisture and rainfall are inadequate during the crop growing season causing extreme crop stress and wilting. Plant water demand depends on prevailing weather conditions, biological characteristics of the specific plant, its stage of growth and the physical and biological properties of the soil. Agriculture is usually the first economic sector to be affected by drought (Institute of Food and Agricultural Sciences, 1998). Hydrological Drought Hydrological drought refers to deficiencies in surface and subsurface water supplies. It is measured as stream flow, and as lake, reservoir and ground water levels. There is a time lag between lack of rain and less water in streams, rivers, lakes and reservoirs, so hydrological measurements are not the earliest indicators of drought. When precipitation is reduced or deficient over an extended period of time, this shortage will be reflected in declining surface and subsurface water levels (Institute of Food and Agricultural Sciences, 1998). Socioeconomic Drought Socioeconomic drought is what happens when physical water shortage starts to affect people, individually and collectively. Or, in more abstract terms, most socioeconomic definitions of drought associate it with the supply and demand of an economic good (Institute of Food and Agricultural Sciences, 1998). Drought in India Drought gas a serious problem for India, and it has affected many part of the country intermittently. Certain regions of the country identified to be drought-prone. Increased climate variability has made rainfall pattern more inconsistent and unpredictable in the country increasing the recurrence of drought or drought like situation. A deficiency of rainfall causes depletion of both surface and ground water levels and adversely affects agricultural operations. In India, around 68% of the country is prone to drought in varying degrees. Of the entire area, 35% of the area, which receives rainfall between 750 mm and 1,125 mm, is considered drought-prone, while another 33%, which receives less than 750 mm of rainfall, is called chronically drought-prone. A further classification of Indias regions into arid (19.6%), semi-arid (37%), and sub-humid areas (21%) has been dealing with geographical spread of drought (Dept. of Agriculture and cooperation, 2009). In India, the occurrence and conditions of drought are influenced by a number of factors. Rainfall and cropping patterns are different across many geographical regions. It is not just the deficiency of the rainfall, but also the uneven distribution of rainfall across the season, duration of rainfall deficiency and its impact on different regions of the country that characterize drought conditions. Even though India receives abundant rain as a whole, disparity in its distribution over different parts of the country is so great that some parts suffer from perennial dryness. In other parts, however the rainfall is so excessive that only a small fraction can be utilized. Around 33% of the cropped area in the country receives less than 750 mm rain annually making such areas as hotspots of drought. Impacts of Drought Drought produces wide ranging impacts that span many sectors of the country. Drought has both direct and indirect impacts. One of the sectors where the direct impact of drought felt is agriculture. With the increased intensity or extended duration of drought prevalence, a significant fall in food production is noticed. The drought not only affects the food production at the farm level but also the national economy and the overall food security as well. Other direct impacts includes: depleted water levels, deficit in ground water recharge, land degradation, and damage to wildlife and fish habits. When direct impacts have multiplier effects through the economy and society, they are referred to as indirect impacts. These include a reduction in agricultural production that may result in reduced income for farmers and agribusiness, increased prices for food and timber, unemployment, reduced purchasing capacity and demand for consumption, default on agricultural loans, rural unrest, and re duction in agricultural employment leading to migration and drought relief programmes. The impacts of drought are classified as economic, environmental, and social. Economic Impacts Economic impacts refer to production losses in agriculture and related sectors, especially forestry and fisheries, because these sectors rely on surface and subsurface water supplies. It causes a loss of income and purchasing power, particularly among farmers and rural population dependent on agriculture. All industries dependent upon the primary sector for their raw materials would suffer losses due to reduced supply or increased prices. Drought thus has a multiplier effect throughout the economy, which has a dampening impact on employment, flow of credit and tax collections. If the drought is countrywide, macroeconomic indicators at the national level are adversely impacted. (Dept. of Agriculture and cooperation, 2009) Environmental impacts Environmental impacts, such as lower water levels in reservoirs, lakes and ponds as well as reduced flows from springs and streams would reduce the availability of feed and drinking water and adversely affect fish and wildlife habitat. It may also cause loss of forest cover, migration of wildlife and their greater mortality due to increased contact with agricultural producers as animals seek food from farms and producers are less tolerant of the intrusion. A prolonged drought may also result in increased stress among endangered species and cause loss of biodiversity. Reduced stream flow and loss of wetlands may cause changes in the levels of salinity. Increased groundwater depletion, land subsidence, and reduced recharge may damage aquifers and adversely affect the quality of water (e.g., salt concentration, increased water temperature, acidity, dissolved oxygen, turbidity). The degradation of landscape quality, including increased soil erosion, may lead to a more permanent loss of biological productivity of the landscape (Dept. of Agriculture and cooperation, 2009). Social impacts Social impacts arise from lack of income causing out migration of the population from the drought-affected areas. People in India seek to cope with drought in several ways which affect their sense of well-being: they withdraw their children from schools, postpone daughters marriages, and sell their assets such as land or cattle. In addition to economic hardships, it causes a loss of social status and dignity, which people find hard to accept. Inadequate food intake may lead to malnutrition, and in some extreme cases, cause starvation. Access and use of scarce water resources generate situations of conflict, which could be socially very disruptive. Inequities in the distribution of drought impacts and relief may exacerbate these social tensions further. (Dept. of Agriculture and cooperation, 2009) Drought in Kerala Drought in Palakkad The Palakkad district of Kerala State is the land of paddy fields and palmyrahs. It is considered as one of the rice bowls of the State.

Chaucer and Religion Essay -- essays papers

Chaucer and Religion It is very rare that a book is written without the opinions of the author being clearly expressed somewhere within that book. Geoffrey Chaucer’s The Canterbury Tales is one such book. In the General Prologue alone, by viewing Chaucer’s description of the Knight, the Prioress, and the Friar, the reader is able to pick up on Chaucer’s satirical humor toward the church of the 14th century. The first male traveler mentioned is the chivalrous Knight. It is interesting that Chaucer chooses to introduce The Knight as the first character. He possibly does this because during the era, Knights were strong, truthful and were to fight the good fight. This tactic would fit in to Chaucer’s goal of relaying the overall message that nothing of the time was as enchanting as it were to appear. Chaucer describes his Knight as a man so honored due to his loyalty in battle. He states, â€Å"And evere honoured for his worthyness †¦ No Cristen man so ofte of his degree (2).† This whole statement is hypocritical because the Knight is being viewed as Christian when he kills men and p...

Artificial Olfactory Enhancement :: Olfactory Enhancement Essays

Artificial Olfactory Enhancement The human olfactory system is responsible for perceiving the chemical world around us. By sampling the environment, we can determine the presence of other individuals, possible danger, or distinguish acceptable food. Consisting of our sense of taste and smell, the olfactory system is a highly interrelated coordination of chemical and nerve responses. Yet as we have all experienced, human olfaction has limits. The popular image of a bloodhound leading hunters through the woods is one example of these limits. The scent trail that is all too easily picked up by the hound is completely elusive to his human companions. This is partially due to the dogà ­s possession of nearly twenty times more olfactory neurons than humans. Another example is evident in airports across the country. Long lines of passengers wait in line while a security guard swabs a bag and passes the sample under a mysterious black box. The machine squawks an alarm and the owner of the bag is promptly arrested for concealing explosive material. These are two simple situations in which the human olfactory system is not sufficient to meet our needs. We are dependent upon these machines and animals in order to achieve our goals. They are examples where we have identified a shortcoming of human abilities and have attempted to augment them through the aid of external devices. Nearly every aspect of human ability has seen the same attempt at embellishment. Even those that have lost functioning are able to regain some ability through the aid of external devices. Yet while wheelchairs and hearing aids are effective to an extent, it is doubtless that those individuals would benefit more if they were free from mechanical restraints. To integrate the advancement into the body itself creates an autonomous individual, whether brought back to normal functioning or elevated beyond. In the case of an individual elevated beyond normal biology, we would have expanded our own potential. An olfaction enhanced security guard could detect explosives or drugs instantaneously, without the cumbersome dependency upon a stationary device. An enhanced doctor could evaluate a patient using the subtle scent cues often present in disease. The potential for olfactory enhancement is clear. This paper will examine the potential for an augmented human olfactory system using electronic devices implanted in the body.

A Tribute to a Special Person Essay -- Personal Narrative

A Tribute to a Special Person In 1982, at the age of fifthteen Debb ie Martinez of the Bronx, found out she was pregnant and was forced to drop out of school and move in with her boyfriend. She had a baby girl she named Jasmine. With little education and no job, it wasn’t easy for her to raise her child. She stayed at home caring for her daughter while her boyfriend worked. Since it was his house she had little say about anything that happened. He did as he pleased and came home with money only when he wanted to. Less then two years later she found herself about to raise another child. She had a baby girl she named Jennifer. She struggled to care for her two babies without much help from the father. It was then that she realized she had to do something to better her life. She decided to move back in with her mother and go back to school. She found work that barely gave her enough to raise her children. With two babies to care for, it was impossible for her to go back to high school full time so she received her G.E.D. She always had hopes of becoming a nurse so she enrolled in community college. By this time she was working and had her own apartment. While going to college she found herself about to raise another baby girl. She continued to attend classes until the last possible moment. When Aurea was born, school was once again put on hold so she could care for her baby. As soon as Aurea was old enough to stay with a babysitter Debbie went back to work and school. She worked during the day and went to class at night. Being able to only take a class or two per semester made it harder for her to graduate. She never gave up. In 1997 she finally received enough credit and graduated with a degree in medical assistance. She ... ...bbie is living her life day by day. She never knows when her multiple sclerosis will completely rule her life. Some days she wakes up fine, but then the day comes when it’s hard for her to do anything. Even though she is sick, she still works hard to maintain her family. When she’s having a bad day physically, she takes her medicine and gets ready for work. When her family is worried and tells her it would be best for her to stay home and rest she assures them she is strong and will be fine. Debbie Martinez is a very special person. She worked hard all her life to accomplish her goals. She continued to go to school and work, while still being able to take care of her children and making sure they had everything they needed. No matter what was thrown in her way she could overcome it. Debbie has played many roles in her life, being my mother is just one of the many.